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Amazon Ads specifications

Find current Amazon Ads specifications for Stores, display placements and video campaigns. Compare image sizes, video requirements, aspect ratios and direct Amazon sources.

12 specifications 12 official

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Showing 12 specifications

Store Full-width Image with Text

Official
PlacementAmazon Store — Text over image
Dimensions3000×1500
Aspect ratio2:1
FormatImage
File typeImage
Status Official specification
Reviewed
Source Amazon Ads Store guidelines
NotesMinimum image size for a full-width Store tile using the text-over-image layout.

Store Large Image Tile

Official
PlacementAmazon Store
Dimensions1500×1500
Aspect ratio1:1
FormatImage
File typeImage
File sizeUp to 5MB
Status Official specification
Reviewed
Source Amazon Ads Store guidelines
NotesMinimum image size for large image and shoppable-image Store tiles.

Store Medium Image Tile

Official
PlacementAmazon Store
Dimensions1500×750
Aspect ratio2:1
FormatImage
File typeImage
File sizeUp to 5MB
Status Official specification
Reviewed
Source Amazon Ads Store guidelines
NotesMinimum image size for medium image and shoppable-image Store tiles.

Store Small Image Tile

Official
PlacementAmazon Store
Dimensions750×750
Aspect ratio1:1
FormatImage
File typeImage
File sizeUp to 5MB
Status Official specification
Reviewed
Source Amazon Ads Store guidelines
NotesMinimum image size for small image and shoppable-image Store tiles.

Store Full-width Video Tile

Official
PlacementAmazon Store
Dimensions1280×640
Aspect ratio2:1
Supported ratios6:4 – 8:3
FormatVideo
File typeMP4
Minimum1280×640 video; 3000×1500 cover image
SettingsH.264 video codec
Status Official specification
Reviewed
Source Amazon Ads Store guidelines
NotesA cover image is required. Amazon accepts ratios from 6:4 through 8:3 for this tile.

Store Full-width Background Video

Official
PlacementAmazon Store
Dimensions1280×640
Aspect ratio2:1
Supported ratios6:4 – 8:3
FormatVideo
File typeMP4
Minimum1280×640
Duration2–20 seconds
SettingsH.264; autoplays and loops silently
Status Official specification
Reviewed
Source Amazon Ads Store guidelines
NotesNo cover image is required. Maximum height is 1500px.

Display Medium Rectangle

Official
PlacementAmazon Display — Mobile and desktop
Dimensions300×250
Aspect ratio6:5
FormatImage
File typeStatic image
Status Official specification
Reviewed
Source Amazon Ads moderation guide
NotesDo not add a separate CTA; Amazon display templates provide one dynamically.

Display Mobile Banner

Official
PlacementAmazon Display — Mobile and desktop
Dimensions320×50
Aspect ratio32:5
FormatImage
File typeStatic image
Status Official specification
Reviewed
Source Amazon Ads moderation guide
NotesSupported on mobile web, mobile apps and desktop placements.

Display Half Page

Official
PlacementAmazon Display — Desktop
Dimensions300×600
Aspect ratio1:2
FormatImage
File typeStatic image
Status Official specification
Reviewed
Source Amazon Ads moderation guide
NotesDesktop display size. Static creative is required unless using an approved video format.

Display Leaderboard

Official
PlacementAmazon Display — Desktop
Dimensions728×90
Aspect ratio364:45
FormatImage
File typeStatic image
Status Official specification
Reviewed
Source Amazon Ads moderation guide
NotesDesktop display size. Keep text and imagery legible inside the narrow canvas.

Display Video Ad

Official
PlacementAmazon Display
Dimensions1920×1080
Aspect ratio16:9
FormatVideo
File typeH.264, MPEG-2 or MPEG-4; PCM or AAC audio
File sizeUp to 500MB
Minimum1920×1080 or higher
Duration6–45 seconds
Settings4Mbps+ video; 192kbps+ audio; 44.1 or 48kHz
Status Official specification
Reviewed
Source Amazon Ads moderation guide
NotesSupported frame rates are 23.976, 24, 25 and 29.97fps.

Sponsored Brands Video

Official
PlacementAmazon Sponsored Brands
Dimensions1920×1080
Aspect ratio16:9
Supported ratios16:9
FormatVideo
File typeMP4, MOV; PCM, AAC or MP3 audio
File sizeUp to 500MB
Minimum1280×720; also accepts 1920×1080 and 3840×2160
Duration6–45 seconds
Settings1Mbps+ video; 96kbps+ audio; 44.1kHz+
Status Official specification
Reviewed
Source Amazon Ads moderation guide
NotesSupported frame rates include 23.976, 24, 25, 29.97, 29.98 and 30fps.