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Audience Network specifications

Find current Meta Audience Network specifications for native, banner, interstitial and rewarded video ads. Compare dimensions, formats, placement requirements and source guidance.

6 specifications 6 official

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Showing 6 specifications

Native, Banner and Interstitial Image Ad

Official
PlacementAudience Network Native, Banner and Interstitial
Dimensions1080×1920
Aspect ratio9:16
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum398×208 pixels (as listed by Meta)
Text Primary: 125 characters Headline: 40 characters Description: 30 characters
Status Official specification
Reviewed
Source Meta Ads Guide
NotesMeta recommends 9:16 while also listing a 398×208 minimum; keep ratio and minimum as separate requirements.

Rewarded Video Companion Image

Official
PlacementAudience Network Rewarded Video
Dimensions1440×1800
Aspect ratio4:5
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum600px wide; 750px high at 4:5
Text Primary: 50–150 characters Headline: 27 characters
Requirements
  • Aspect ratio tolerance: 3%
Status Official specification
Reviewed
Source Meta Ads Guide
Notes4:5 at 1440×1800 is recommended.

Native, Banner and Interstitial Video Ad

Official
PlacementAudience Network Native, Banner and Interstitial
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Duration1 second–2 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters Description: 30 characters
Requirements
  • Captions not supported
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
Notes9:16 recommended.

Rewarded Video Ad

Official
PlacementAudience Network Rewarded Video
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Duration3–61 seconds
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters Description: 30 characters
Requirements
  • Captions not supported
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
Notes9:16 recommended.