MediaCheatSheet.com
Platforms
Instagram Facebook X (Twitter) LinkedIn Threads Pinterest YouTube TikTok Twitch Snapchat Google Ads Etsy Reddit Spotify Bluesky Discord Mastodon Messenger Audience Network Amazon Ads Microsoft Advertising Quora Nextdoor Google Business Profile Substack
Navigation
About Tools Changelog Blog

Instagram specifications

Find current Instagram specifications for profiles, feed posts, Stories, Reels and ads. Compare dimensions, aspect ratios, file formats and source guidance.

22 specifications 19 official 3 recommended

Browse Instagram specs

Search or filter the specifications below.

Browse all platforms
Use
Format
Aspect ratio

Showing 22 specifications

Square Feed Post

Official
Dimensions1080×1080
Aspect ratio1:1
FormatImage
File typeJPG, PNG
Status Official specification
Reviewed
Source Official guide
NotesInstagram preserves photos at up to 1080px wide when the aspect ratio is within its supported range.

Vertical Feed Post

Official
Dimensions1080×1440
Aspect ratio3:4
FormatImage
File typeJPG, PNG
Status Official specification
Reviewed
Source Official guide
Notes3:4 is Instagram’s tallest supported feed-photo ratio. Use 1080×1350 (4:5) when a shorter portrait canvas is preferred.

Landscape Feed Post

Official
Dimensions1080×566
Aspect ratio1.91:1
FormatImage
File typeJPG, PNG
Status Official specification
Reviewed
Source Official guide
Notes1.91:1 is the widest supported feed-photo ratio at Instagram’s preserved 1080px width.

Story Post

Recommended
Dimensions1080×1920
Aspect ratio9:16
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source Instagram Help Center
NotesRecommended 9:16 production canvas. Instagram does not publish this as a fixed organic Story upload requirement.

Story Post

Recommended
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Status Recommended canvas
Reviewed
Source Instagram Help Center
NotesRecommended 9:16 production canvas. Instagram does not publish a universal organic Story file-size limit in its Help Center.

Reels

Recommended
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Status Recommended canvas
Reviewed
Source Official guide
NotesRecommended 9:16 canvas. Instagram officially supports Reels from 1.91:1 through 9:16, with at least 720px resolution and 30 FPS.

Feed Image Ad

Official
PlacementInstagram Feed
Dimensions1440×1800
Aspect ratio4:5
Supported ratios4:5 – 1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum500px wide; aspect ratio from 4:5 to 1.91:1
Text Primary: 125 characters Headline: 40 characters Hashtags: Up to 30
Requirements
  • Aspect ratio tolerance: 1%
Status Official specification
Reviewed
Source Meta Ads Guide
Notes4:5 at 1440×1800 is recommended. Upload the highest resolution that meets the ratio requirements.

Stories Image Ad

Official
PlacementInstagram Stories
Dimensions1440×2560
Aspect ratio9:16
Supported ratios16:9 – 4:5 – 9:16
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum500px wide
Text Primary: 125 characters
Requirements
  • Aspect ratio tolerance: 1%
  • Image may display for 5–16 seconds or until dismissed
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% at the top, 35% at the bottom and 6% on each side free from important elements.

Reels Image Ad

Official
PlacementInstagram Reels
Dimensions1440×2560
Aspect ratio9:16
Supported ratios4:5 – 1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum500px wide
Text Primary: 44 characters
Requirements
  • Aspect ratio tolerance: 1%
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% at the top, 35% at the bottom and 6% on each side free from important elements.

Explore Home Image Ad

Official
PlacementInstagram Explore Home
Dimensions1440×1800
Aspect ratio4:5
Supported ratios4:5 – 1.91:1
FormatImage
File typeJPG, PNG
File sizeUp to 30MB
Minimum500px wide; aspect ratio from 4:5 to 1.91:1
Text Primary: 125 characters Headline: 40 characters Hashtags: Up to 30
Requirements
  • Aspect ratio tolerance: 1%
Status Official specification
Reviewed
Source Meta Ads Guide
Notes4:5 at 1440×1800 is recommended.

Feed Video Ad

Official
PlacementInstagram Feed
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum250px wide
Duration1 second–60 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Hashtags: Up to 30
Requirements
  • Aspect ratio tolerance: 1%
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
Notes9:16 at 1080×1920 is recommended.

Stories Video Ad

Official
PlacementInstagram Stories
Dimensions1440×2560
Aspect ratio9:16
Supported ratios16:9 – 4:5 – 9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum250px wide
Duration1 second–60 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters
Requirements
  • Aspect ratio tolerance: 1%
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% at the top, 35% at the bottom and 6% on each side free from important elements.

Explore Home Video Ad

Official
PlacementInstagram Explore Home
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, MOV, GIF
File sizeUp to 4GB
Minimum250px wide
Duration1 second–60 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters
Requirements
  • Aspect ratio tolerance: 1%
  • Captions optional but recommended
  • Sound optional but recommended
Status Official specification
Reviewed
Source Meta Ads Guide
Notes9:16 at 1080×1920 is recommended.

Reels Video Ad

Official
PlacementInstagram Reels
Dimensions1440×2560
Aspect ratio9:16
Supported ratios4:5 – 1.91:1
FormatVideo
File typeMP4, MOV
File sizeUp to 4GB
Minimum250px wide under 30 seconds; 500px wide at 30 seconds or longer
DurationUp to 15 minutes
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 44 characters
Requirements
  • File type excludes GIF
  • Captions optional but recommended
  • Sound strongly recommended
Status Official specification
Reviewed
Source Meta Ads Guide
NotesDo not use GIFs, licensed music, face/camera effects, product tags or edit lists. Leave 14% top, 35% bottom and 6% on each side clear.

Feed Collection Ad

Official
PlacementInstagram Feed
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1.91:1 – 1:1
FormatImage / Video
File typeJPG, PNG; MP4, MOV, GIF
File sizeImages up to 30MB; videos up to 4GB
Minimum500×500 pixels
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters Landing page URL: Required
Requirements
  • Instant Experience required
  • Cover image or video followed by 3 product images
Status Official specification
Reviewed
Source Meta Ads Guide
NotesThe cover uses the first media asset from the Instant Experience.

Stories Collection Ad

Official
PlacementInstagram Stories
Dimensions1080×1080
Aspect ratio1:1
Supported ratios1.91:1 – 1:1
FormatImage / Video
File typeJPG, PNG; MP4, MOV, GIF
File sizeImages up to 30MB; videos up to 4GB
Minimum500×500 pixels
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Landing page URL: Required
Requirements
  • Instant Experience required
  • Cover image or video followed by 2 product images
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLayout may vary with the first Instant Experience asset.

Reels Collection Ad

Official
PlacementInstagram Reels
Dimensions500×888
Aspect ratio9:16
FormatImage / Video
File typeJPG, PNG; MP4, MOV
File sizeImages up to 30MB; videos up to 4GB
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Requirements
  • Instant Experience required
  • Cover ratio: 9:16
  • Product image ratio: 1:1
  • Up to 3 smaller product images
Status Official specification
Reviewed
Source Meta Ads Guide
NotesCover image or video with up to 3 product images in a scrollable horizontal layout.

Explore Collection Ad

Official
PlacementInstagram Explore
Dimensions1080×1920
Aspect ratio9:16
FormatImage / Video
File typeJPG, PNG; MP4, MOV, GIF
File sizeImages up to 30MB; videos up to 4GB
Minimum1080×1080 pixels
SettingsH.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+.
Text Primary: 125 characters Headline: 40 characters Landing page URL: Required
Requirements
  • Instant Experience required
  • Cover image or video followed by at least 3 product images
Status Official specification
Reviewed
Source Meta Ads Guide
NotesLeave roughly 14% top, 35% bottom and 6% on each side clear.