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Pinterest specifications

Find current Pinterest specifications for profiles, boards, Pins, videos and ads. Compare dimensions, aspect ratios, file formats and source guidance.

19 specifications 13 official 6 recommended

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Showing 19 specifications

Profile Photo

Recommended
Dimensions165×165
Aspect ratio1:1
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source Pinterest Help
NotesRecommended square profile canvas; Pinterest explains how to upload a profile photo but does not publish 165×165px as a required size.

Profile Cover Photo

Official
Dimensions800×450
Aspect ratio16:9
FormatImage
File typeJPG, PNG
File sizeUp to 20MB
Status Official specification
Reviewed
Source Official guide
NotesPinterest requires at least 800×450px and recommends a 16:9 profile cover.

Standard Pin

Official
Dimensions1000×1500
Aspect ratio2:3
FormatImage
File typeBMP, JPG, PNG, TIFF, WEBP
File sizeUp to 20MB
Status Official specification
Reviewed
Source Official guide
NotesPinterest recommends a 2:3 aspect ratio, or 1000×1500px, for standard Pins.

Standard Pin

Recommended
Dimensions1000×1500
Aspect ratio2:3
FormatVideo
File typeMP4, M4V; MOV on mobile
File sizeUp to 20MB on web
SettingsEncoding: H.264 or H.265
Status Recommended canvas
Reviewed
Source Official guide
NotesRecommended 2:3 canvas. Pinterest supports several video ratios; organic web uploads are limited to 20MB.

Square Pin

Recommended
Dimensions1000×1000
Aspect ratio1:1
FormatImage
File typeBMP, JPG, PNG, TIFF, WEBP
File sizeUp to 20MB
Status Recommended canvas
Reviewed
Source Official guide
NotesRecommended square canvas. Pinterest supports 1:1 images but does not require exactly 1000×1000px.

Long Pin

Recommended
Dimensions1000×2000
Aspect ratio1:2
FormatImage
File typeBMP, JPG, PNG, TIFF, WEBP
File sizeUp to 20MB
Status Recommended canvas
Reviewed
Source Official guide
NotesRecommended tall-Pin canvas within Pinterest’s published 1:2 supported ratio. Taller images can be cropped in feeds.

Full-screen Pin

Recommended
Dimensions1080×1920
Aspect ratio9:16
FormatImage
File typeJPG, PNG
File sizeUp to 20MB
Status Recommended canvas
Reviewed
Source Official guide
NotesIdea Pins are no longer a separate format. Use this recommended 9:16 full-screen image canvas for current Pins.

Full-screen Pin

Official
Dimensions1080×1920
Aspect ratio9:16
FormatVideo
File typeMP4, M4V; MOV on mobile
File sizeUp to 20MB on web
SettingsEncoding: H.264 or H.265
Status Official specification
Reviewed
Source Official guide
NotesPinterest recommends 9:16, or 1080×1920px, for a full-bleed video Pin.

Board Cover

Recommended
Dimensions600×600
Aspect ratio1:1
FormatImage
File typeJPG, PNG
Status Recommended canvas
Reviewed
Source Pinterest Help
NotesRecommended square board-cover canvas. Pinterest’s Help Center explains board covers but does not publish a fixed upload size.

Standard Image Ad

Official
PlacementPinterest Feed
Dimensions1000×1500
Aspect ratio2:3
FormatImage
File typeJPG, PNG
File sizeUp to 20MB desktop; 32MB in-app
Text Headline: Pin title up to 100 characters; first 40 most likely shown Description: Up to 500 characters
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Quiz Ad

Official
PlacementPinterest Feed
Dimensions1000×1500
Aspect ratio2:3
FormatImage + Video
File typeBMP, JPEG, PNG, TIFF, WEBP; MP4, MOV, M4V
File sizeUp to 32MB
DurationVideo: 3–60 seconds
Text Headline: Quiz title up to 100 characters Description: Questions 96 characters; answers 48; result title 100; result description 500
Requirements
  • Text overlay: no more than 10 words
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Showcase Ad

Official
PlacementPinterest Feed
Dimensions1000×1500
Aspect ratio2:3
Supported ratios2:3 – 1:1
FormatImage + Video
File typeBMP, JPEG, PNG, TIFF, WEBP; MP4, MOV, M4V
File sizeUp to 32MB
DurationVideo: 3–60 seconds
Requirements
  • Up to 4 cards plus the primary title Pin
  • 1–3 features per card
  • Feature assets are 1:1 static
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Premiere Spotlight

Official
PlacementPinterest Spotlight
Dimensions1920×1080
Official listing1080p
Aspect ratio16:9
Supported ratios1:1 – 16:9
FormatVideo
File typeMP4, MOV, M4V
Text Headline: Pin title up to 100 characters; first 40 most likely shown Description: Up to 500 characters
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Idea Ad

Official
PlacementPinterest Feed
Dimensions1080×1920
Aspect ratio9:16
FormatImage + Video
File typeBMP, JPEG, PNG, TIFF, WEBP; MP4, MOV, M4V
File size1GB recommended; 2GB mobile maximum; 100MB web maximum
SettingsH.264 or H.265
Status Official specification
Reviewed
Source Official guide
Notes9:16 is recommended for full bleed, but Pinterest publishes no ratio restriction for Idea Ad image or video.

Collections Ad

Official
PlacementPinterest Feed
Dimensions1000×1500
Aspect ratio2:3
Supported ratios1:1 – 2:3
FormatImage
File typeJPG, PNG
File sizeUp to 10MB
Requirements
  • Hero asset: 1:1 or 2:3
  • Secondary assets use a consistent 1:1 or 2:3 ratio
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Max-width Collections Ad

Official
PlacementMax-width Feed
Dimensions1080×1080
Official listing1080p
Aspect ratio1:1
Supported ratios1:1 – 16:9
FormatImage + Video
File typeMP4, MOV
File sizeUp to 10MB for image assets
Requirements
  • At least 4 and up to 24 secondary Pins
  • Secondary Pins display as 1:1 squares
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Max-width Video Ad

Official
PlacementMax-width Feed
Dimensions1080×1080
Aspect ratio1:1
FormatVideo
File typeMP4, MOV, M4V
File sizeUp to 2GB
SettingsH.264 or H.265
Requirements
  • Creative cannot exceed the height of a 1:1 aspect ratio
Status Official specification
Reviewed
Source Official guide
NotesUse the highest-quality asset that meets the published requirements.

Standard Video Ad

Official
PlacementPinterest Feed
Dimensions1000×1500
Aspect ratio2:3
Supported ratios1:1 – 2:3 – 4:5 – 9:16
FormatVideo
File typeMP4, MOV, M4V
File sizeUp to 2GB
SettingsH.264 or H.265
Status Official specification
Reviewed
Source Official guide
NotesKeep the ratio taller than 1.91:1 and shorter than 1:2.