MediaCheatSheet.com
Platforms
Instagram Facebook X (Twitter) LinkedIn Threads Pinterest YouTube TikTok Twitch Snapchat Google Ads Etsy Reddit Spotify Bluesky Discord Mastodon Messenger Audience Network Amazon Ads Microsoft Advertising Quora Nextdoor Google Business Profile Substack
Navigation
About Tools Changelog Blog

Snapchat specifications

Find current Snapchat specifications for Stories, videos, filters, Lenses and ads. Compare dimensions, aspect ratios, file formats and source guidance.

9 specifications 8 official 1 recommended

Browse Snapchat specs

Search or filter the specifications below.

Browse all platforms
Use
Format
Aspect ratio

Showing 9 specifications

Sponsored Snap

Official
PlacementChat
Dimensions720×1280
Aspect ratio9:16
FormatImage + Video
File typeMP4, MOV, JPG, PNG
DurationUp to 180 seconds; under 10 seconds recommended
Text Headline: Aim for 25–28 characters; 34 maximum
Requirements
  • Optional branded chat background: 1080×1920
  • Optional chat message and auto-response: 500 characters each
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesUse the highest-quality asset that meets the published requirements.

Single Image Ad

Official
PlacementStories and Spotlight
Dimensions720×1280
Aspect ratio9:16
FormatImage
File typeJPG, PNG
Text Primary: Brand name up to 25 characters Headline: Up to 34 characters
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesUse the highest-quality asset that meets the published requirements.

Single Video Ad

Official
PlacementStories and Spotlight
Dimensions720×1280
Aspect ratio9:16
FormatVideo
File typeMP4, MOV
Duration3–180 seconds
Text Primary: Brand name up to 25 characters Headline: Up to 34 characters
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesUse the highest-quality asset that meets the published requirements.

Story Ad

Official
PlacementDiscover and Stories
Dimensions720×1280
Aspect ratio9:16
FormatImage + Video
File typeMP4, MOV, JPG, PNG
DurationVideo: 3–180 seconds
Text Primary: Brand name up to 25 characters Headline: Up to 34 characters
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesUse the highest-quality asset that meets the published requirements.

Collection Ad

Official
PlacementStories and Spotlight
Dimensions720×1280
Aspect ratio9:16
FormatImage + Video
File typeMP4, MOV, JPG, PNG
DurationVideo: 3–180 seconds
Text Primary: Brand name up to 25 characters Headline: Up to 34 characters
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesUse the highest-quality asset that meets the published requirements.

Commercial

Official
PlacementCurated Content
Dimensions720×1280
Aspect ratio9:16
FormatVideo
File typeH.264 MP4 or MOV
Duration3–180 seconds; first 6 seconds non-skippable
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesStandard Commercials are 3–6 seconds; Extended Play Commercials are 7–180 seconds.

Static AR Filter

Official
PlacementCamera
Dimensions945×2048
Aspect ratio945:2048
FormatImage
File typePNG
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesPublished composition size for static Filters.

Animated AR Filter

Official
PlacementCamera
Dimensions720×1560
Aspect ratio6:13
FormatImage + Video
File typeGIF
Duration1–3 seconds
Status Official specification
Reviewed
Source Snapchat Ad Formats & Specs
NotesPublished composition size for moving-image Filters.

Sponsored Lens Branding Canvas

Recommended
PlacementCamera
Dimensions1080×1920
Aspect ratio9:16
FormatImage + Video
File typeMP4, MOV
Requirements
  • Visible logo or brand name required
  • Place branding at the top left or right beneath UI elements
Status Recommended canvas
Reviewed
Source Snapchat Ad Formats & Specs
NotesLenses are interactive AR experiences; 1080×1920 is a recommended production canvas, not a complete Lens package specification.